Date:20/7/11,
M&A,
Cross Broder Deal,
LoyaltyOne, a Canada based consumer loyalty programme provider, acquires 26% stake in Mumbai based Direxions Marketing Solutions Pvt Ltd for an undisclosed amount.
The Canadian firm appointed Leena Basrur, non-executive chairman of DirexionsMarketing Solutions Pvt Ltd, as president of LoyaltyOne India.
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